Top 5 Beauty Retail Apps on Android in Poland: Q1 2024

In Q1 2024, the top beauty retail applications on the Android platform in Poland showcased varied performance trends. Here's a closer look at the weekly downloads and active users for the leading apps: Notino: perfumes and cosmetics, Douglas – Parfüm & Kosmetik, Poprzednia wersja - Sephora, Sephora - Make-up, Beauty, and flaconi.

Notino: perfumes and cosmetics saw a significant spike in weekly downloads, peaking at around 15K in mid-March. Active users also increased, reaching nearly 39K by the same week.

Douglas – Parfüm & Kosmetik experienced fluctuations in weekly downloads, with a notable peak of approximately 5.6K in late February. Active users, however, showed a slight decline, ending the quarter at around 20K.

Poprzednia wersja - Sephora had a steady decrease in weekly downloads, dropping from around 4.4K in early January to just under 500 by the end of March. Active users followed a similar downward trend, declining from roughly 21K to about 12K.

Sephora - Make-up, Beauty was introduced late in the quarter, showing promising signs with downloads jumping from 4.4K to 8.6K in its first two weeks. Active users also rose from around 2.5K to over 6K.

flaconi had a relatively stable performance in weekly downloads, hovering around the 500 mark with slight variations. Active users peaked at about 5.9K in late February but saw a decline to roughly 4.1K by the end of March.

For more detailed insights and comprehensive data, visit Sensor Tower.